Comparative analysis of LC Waikiki and Brand House
Fatih Öztürk Comparative analysis of LC Waikiki and Brand House LcWaikiki In My opinion, LC Waikiki uses a hybrid organizational structure because Vahap Küçük, Chairman of the Board of LC Waikiki, states that the organizational structures are mixed. “We use vertical in some places, horizontal in others, and matrix organizational structure,” says Küçük. Although Lc Waikiki uses a system similar to the geographical structure in the hybrid structure, we cannot say it exactly geographically. They have divided the stores in Turkey and abroad into the classter they determined. T hey divided the stores in turkey into 10 classters and the management of this is in the hands of only one person. Lc Waikiki have released some countries abroad to the same class because they are close to each other and the remaining countries are c...